Acumen marketing communication

Branding

Is the process in which we create, develop, design the image of a product, service or business by communicating the story visually, through a name, sign, symbol or logo that is used to identify the company to the market place.


The LightFoot Institute,
a non-profit Energy advocacy organization hired us to create, develop and design a distinctive visual image that would be used to brand the organization to all stakeholders. We were in charge of creative strategy and direction, design and application and implementation of the brand image for all the marketing tools, initiatives and materials.




DialyTran,
a non-profit charitable fund hired us to generate a new name, create, develop and design a distinctive visual image that would be used to brand the organization to internal and external stakeholders. We were in engaged to lead the creative strategy and direction, design for all applications and execution of the brand image to all the marketing tools, initiatives and materials.



More Than A Women, a profit seeking business asked us to create, develop and design a distinctive visual image that would be used to brand the company to the marketplace. We were mandated to lead the creative strategy and direction, design for all applications and execution of the brand image to all the marketing tools, initiatives and materials.